Over the past few years, consumers have become hyperconnected online. What used to be individual tasks, like exchanging money or listening to music, are now opportunities for social networking among friends with apps like Venmo and Spotify. It was only a matter of time before shopping took to social platforms as well, and it has…
Randy Bapst
In a hyperconnected world, consumers are constantly being exposed to content from all angles. As a retailer, this can be an opportunity and a curse. On one hand, it’s easy to promote brand content across digital platforms, yet on the other, it can be incredibly difficult to stand out — especially as four in 10…