Mobile isn't just a useful tool in a retailer's toolkit anymore; it's an essential element of successful multichannel marketing, engagement and loyalty initiatives. The mobile internet — the mobile web, native applications, hybrid platforms and web apps — is fundamentally changing the way businesses can interact, engage and monetize their relationship with consumers.
Rajesh T.s. Reddy
Savvy retailers today understand the personal connection people have with their mobile devices, smartphones and tablets. Having a mobile presence is one of the best ways to reach prospects and customers immediately with the information they need to make buying decisions. The following three tips will help guide you through the mobile development process, pointing out strategies for success and common pitfalls to avoid.
