Rachel Cowlishaw

Rachel Cowlishaw

Prior to joining Movable Ink, Rachel worked on the client-side in a variety of marketing and CRM roles within the luxury retail space. She joins us from Neiman Marcus, where she oversaw Personalization and CRM Marketing across email, SMS, and mobile app. Most recently, she led a cross-functional agile team focusing on A/B testing and scaling personalized customer experiences and omnichannel journeys across stores and online. In addition she played an integral role in the enhancement of their MarTech stack, consolidating customer data and integrating vendor partners into a CDP. Rachel now oversees North America retail accounts for Movable Ink’s Client Strategy team.

Supply Chain Impacting Labor Shortage and Sales, Other Retail Predictions

The retail industry has seen no shortage of changes over the past year, and that’s showing no sign of slowing down as we enter 2022. With U.S. online sales reaching $8.9 billion on Black Friday this year, slightly below 2020 levels, retailers are still struggling to reach pre-pandemic levels, according to Adobe Analytics. As we…