Quinn Gawronski

Quinn Gawronski

Quinn is responsible for content production at Props, which includes managing audience research, creator sourcing and onboarding, visual assets, and editing. Before joining Props in 2024, Quinn worked as an editor, writer, and content strategist at a diverse portfolio of publications including The New York Times, NBC News, Popular Science, and Real Simple. In 2020, Quinn graduated summa cum laude from the Newhouse School of Public Communications at Syracuse University with a B.A. in journalism and political science. When she’s not executing content, you can find Quinn biking through Brooklyn, at the gym, or on a solo trip somewhere in South America.

Modernized Holiday Sales: How Creator Campaigns Impact 2024 Shopping Trends

The holiday shopping season has long been a cornerstone of commerce — from retailer campaigns to gift-wrapping consumers, the coming months are a heyday for building brand affinity and driving purchases. However, how consumers discover and purchase products is evolving rapidly, with content creators playing a crucial role in shaping purchasing behavior. According to a…