Purva Gupta

Purva Gupta

Purva Gupta is the co-founder and CEO of Lily AI, a retail technology company empowering retailers and brands by bridging the gap between consumers, merchants, marketers, and machines. Leveraging a suite of advanced AI technologies fueled by high-quality, human-verified proprietary data, Lily optimizes product content, enabling retailers to understand complex consumer search behaviors and improve product attributes, titles and descriptions. Recently, Purva made Inc.’s 2024 Female Founders 250 list and was an Ernst & Young Entrepreneur of the Year finalist. Purva is also a Tory Burch Fellow and holds an MBA from the Indian School of Business and a Bachelor’s in Economics from Shri Ram College of Commerce (India).
Product Details, or Lack Thereof, Are Plaguing Online Retailers

Three decades into the e-commerce revolution, a truly personalized and seamless online shopping experience remains elusive. Brands and retailers still struggle to make it easy for consumers to find what they want. Consumers prefer online shopping for its convenience and expect a tailored experience. Unfortunately, they often don’t get it. The red cashmere sweater they…

It’s All About the Customer: A Better Way to Forecast Retail Demand

What if retailers could increase their full-margin sales by making informed, customer-centric predictions about what shoppers are likely to buy in the coming months? It's being done already by forward-looking retailers and brands that have invested in transforming how they forecast retail demand. It all starts with understanding why, not what they’re buying. Due to unpredictable…

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