In today's digital landscape, Google is the first go-to platform for users seeking information, products, and services. As Google continues to be an ultra-competitive platform, crafting a winning search strategy has become a daunting task for search marketers. Furthermore, the unavailability of key data points in current Google reports has posed more challenges to achieving…
Prasanna Dhungel
As coronavirus cases started surfacing in the U.S. earlier this year, many turned to the internet for information. Google search trend data from March 2020 showed a significant spike in the number of searches related to the coronavirus. With the number of cases rising and lockdowns throughout the world causing businesses to close their doors,…