2024 was the ultimate retail rollercoaster — and not the fun kind you find at a theme park. With rising and falling inflation, jobless claims and consumer sentiment, retailers had a lot to toss and turn about last year. As we venture further into 2025, all eyes are on retailers. Will they adapt to shifting…
Piyush Patel
If you listen closely, you may hear the holiday bells jingling in the near distance as retailers start preparing for the peak holiday season. A key focus this year is how to navigate evolving consumer sentiment and continue delivering value for cost-conscious shoppers. Many people are facing considerable stressors already, so retailers should seek out…
Keeping up with nanosecond social media trends is a never-ending challenge for retail brands and shoppers. In addition to responding to these fast-paced microtrends, merchandisers face increased pressure to incorporate cutting-edge personalization techniques that drive authentic shopping experiences and cultivate brand loyalty. So, what’s the answer to remaining innovative and on-trend in 2024? According to…
In the ever-evolving world of consumer behavior, economic challenges and cultural moments profoundly impact purchasing trends. These trends provide valuable insights into how consumers respond to various factors, shaping the strategies of companies seeking to meet their evolving needs. Three significant trends, namely, the digital transformation of back-to-school shopping, the evolution of Amazon.com's Prime Day,…
Amid economic turbulence, many retailers are revamping their marketing strategies to try and bring in more customers. However, increasing advertising spend is not the end-all-be-all solution to boosting their bottom lines. Instead, they can increase their revenue by more effectively capitalizing on the customer interactions they already have on their e-commerce platforms and outperforming competitors.…
Turnover is an ever-lingering threat to the retail industry. According to data from the Bureau of Labor Statistics’ Job Openings and Labor Turnover program, the turnover rate in 2017 is already on a pace for a 10 percent increase over the average annual rate of the past decade. Despite the troubling trend, it’s possible to…
