Piper Donnelly

Piper Donnelly

Piper Donnelly, Account Director, Awin
Digital strategist, team leader, and account director—meet Piper Donnelly. Piper is a digital and affiliate marketer with 10 year’s experience, currently serving as Account Director at global affiliate marketing platform Awin. With some of the world’s most popular enterprise brands under her remit, Piper brings passion to all she does, emphasizing positivity as the key to success for both her clients and her team of account managers. Believing in the power of purpose-driven actions, she sees this as a universal language for her brands to shape audience perception, thriving on creating relationships that empower those brands, their publishers and their consumers. Outside of her professional pursuits, Piper enjoys life in Austin, Texas, with her beloved rescue dog Ike.
How Non-Endemic Partnerships Are Changing Advertising in 2025

The U.S. omnichannel retail media advertising expenditure is projected to reach nearly $130 billion by 2028, accounting for almost a quarter of total media ad spend. As brands strategize for the year ahead, non-endemic retail media is poised to reshape advertising approaches in 2025. Brands Venturing Beyond Traditional Categories Non-endemic retail media are partnerships that…

The Future of Retail: Brands and the Seamless Omnichannel Experience

The demarcation between online and offline shopping experiences is fading rapidly. Today, customers do not distinguish between the two, navigating fluidly from digital to brick-and-mortar channels in their purchasing journey. This evolution in consumer behavior underscores the critical importance of omnichannel marketing, transforming it from a mere competitive edge to an indispensable business strategy. According…

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