Pini Yakuel

Pini Yakuel

Pini Yakuel co-founded Optimove in 2009 and has led the company, as its CEO, since its inception. With two decades of experience in analytics-driven customer marketing, business consulting and sales, he is the driving force behind Optimove. His passion for innovative and empowering technologies is what keeps Optimove ahead of the curve. He holds an MSc in Industrial Engineering and Management from Tel Aviv University.
The Surprise Gift of Returns: Driving Customer Retention During the Holidays

The holiday season, synonymous with joyous celebrations and bustling retail activity, also brings a notable surge in product returns. But while many retailers perceive returns as a challenge, our data reveals a surprising and valuable insight — returns are an untapped opportunity for amplified customer retention. Providing customers with a straightforward and hassle-free return policy…

Is Customer Acquisition Worth it During the Holidays?

Zeroing in on holiday shopping tendencies is a powerful tool for retailers as they consider their seasonal strategies. In order to inform the strategic budget division between acquisition and retention, the Optimove data lab crunched behavioral and spending patterns from a database of over 200 million holiday retail transactions, made over a period of three…

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