Phyllis H. Marcus

Phyllis H. Marcus

Phyllis H. Marcus is head of the firm’s advertising compliance team and a partner in the firm’s Antitrust and Consumer Protection group in the firm’s Washington, D.C. office. A leader in the advertising bar with decades of experience both working at and practicing before the Federal Trade Commission (FTC), she brings a unique advertising and children’s privacy vantage point to her clients. She can be reached at +1 (202) 955-1810 or pmarcus@HuntonAK.com.

The FTC Increases Scrutiny of Made in USA Claims

Over the past few years, the Federal Trade Commission (FTC) has dramatically intensified its scrutiny of companies’ claims, on labelling and in advertising, that their products are “Made in the USA.” The FTC has launched numerous investigations to uncover potentially deceptive trade practices, asserting that untruthful claims impede businesses, mislead customers, and burden small business…