Phyllis H. Marcus

Phyllis H. Marcus

Phyllis H. Marcus is head of the firm’s advertising compliance team and a partner in the firm’s Antitrust and Consumer Protection group in the firm’s Washington, D.C. office. A leader in the advertising bar with decades of experience both working at and practicing before the Federal Trade Commission (FTC), she brings a unique advertising and children’s privacy vantage point to her clients. She can be reached at +1 (202) 955-1810 or pmarcus@HuntonAK.com.
Retailers Beware: The FTC Fines GOAT for Overpromising and Underdelivering

The Federal Trade Commission (FTC) recently announced a penalty against online sneaker retailer GOAT for failing to honor its “Instant” and “Next Day” shipping guarantees. According to the FTC’s complaint, GOAT also violated its “Assurance of Authenticity” and “Buyer Protection” promises, rejecting or only partially crediting customers for defective products. The FTC’s case was built around two key…

The FTC Increases Scrutiny of Made in USA Claims

Over the past few years, the Federal Trade Commission (FTC) has dramatically intensified its scrutiny of companies’ claims, on labelling and in advertising, that their products are “Made in the USA.” The FTC has launched numerous investigations to uncover potentially deceptive trade practices, asserting that untruthful claims impede businesses, mislead customers, and burden small business…

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