Phillip Jackson

Phillip Jackson

As Chief Commerce Officer at Rightpoint, Phillip Jackson acts as head of Commerce strategy, partnerships, and evangelism. With over 15 years of experience creating unique online customer experiences, he has both built and managed ecommerce for some of the world’s most recognizable brands. Phillip also hosts the successful podcasts Future Commerce and Merchant to Merchant, with over 1 million downloads.
What Amazon’s Unbundling of Itself May Mean for the World

In the words of Marc Andreesen, there are only two businesses: bundling and unbundling. A decade of SaaS tech innovation in the e-commerce space has seen thousands of startups “unbundle” Amazon.com's feature set. Now, Amazon is unbundling itself, and if you’re in the e-commerce, digital ad tech or privacy spaces, those four words should scare…

Low-Code 'Metaversing' and What it Means for the Creator Economy

A little over a year ago, McKinsey announced that COVID-19 crammed 10 years worth of expected growth in e-commerce into just 90 days (a claim I think is open for debate). While the world focused on e-commerce, spectacular growth was actually occurring in another part of the market: Web 3.0. It’s fair to say that…

What Co-Selling Tells Us About the Future of Retail

The other day I purchased a hoodie from a direct-to-consumer brand that I like. “The softest hoodie ever” was how they hooked me, but post-checkout I found myself upsold to buying eye cream. How did they do it? Co-selling. And it’s going to transform every brand into a marketplace. Co-selling is on the rise, and…

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