Peter McCall

Peter McCall

Peter McCall is Nfinite’s chief marketing officer. He was most recently Head of Marketing at Lilt, a Series C SaaS startup based in San Francisco that has raised more than $93 million in funding. Prior to Lilt, he led marketing for Manufacturing Cloud at Salesforce, the world’s largest SaaS company. Prior to Salesforce, he worked in product marketing, venture capital, and corporate strategy, all with a focus on SaaS.

November 30, 2023 Understanding the Hearts and Minds of Gen Z Shoppers

As the purchasing power of Generation Z (Gen Z) continues to rise, it becomes increasingly vital for retailers to understand the nuances of this generation's shopping behavior. To understand their preferences, we surveyed over 1,000 Gen Z individuals (aged 18-29) in the United States and published our research. The insights we've gained have highlighted several…

September 4, 2023 How the 'Zero Consumer' is Inspiring Innovative Visual Imagery for Retail Success

Consumers' shopping expectations have skyrocketed. They effortlessly navigate through online channels, apps and websites to find the right product. They demand fast shipping, easy returns, sustainability and more, showing little loyalty and appreciation. According to McKinsey, these are today’s 'Zero Consumers.' In today's fast-paced world of online commerce, where every click and scroll counts, retailers…

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