Today’s consumers crave personalized shopping experiences, as retailers are well aware. After all, these heightened demands are what have led most brands to invest significant time and resources to customize how consumers shop, ranging from suggesting relevant products and reminding shoppers when to replenish products, to creating interactive experiences to help shoppers identify and discover…
Peter Karpas
From having their morning coffee waiting for them at the click of a button, to winding down with a personalized movie recommendation on Netflix, consumers are accustomed to personalized experiences at every touchpoint throughout their day. Their expectations while shopping are no different. And while retailers are clear on the need to tailor for individual…