Peter Chaljawski, Author at Total Retail

August 10, 2021 Game of Brands: Why Global E-Commerce is More Than Amazon (and a Major Opportunity for D-to-C Brands)

The global e-commerce landscape would, at this point, be unimaginable without Amazon.com. In fact, Amazon is often used synonymously with the term e-commerce: Amazon is e-commerce. However, this statement doesn't hold up if you take a closer look at the market shares worldwide. Amazon’s market share in Europe is just 9.8 percent as of September…