Peter Blair

Peter Blair

Peter Blair is the VP of marketing at Applause

Why ‘Online’ and ‘In-Store’ Are Outdated Retail Terms

There’s no question that technology is methodically being incorporated into consumers’ lives. Starbucks is making millions by allowing people to pre-order their afternoon coffees from its app. Disneyland has evolved its SpeedPasses into wearable bands that enable people to not only cut the ride lines, but also purchase food and toys via a linked credit…