Peter Beck

Peter Beck

Peter Beck is the EVP of Retail Strategy & Client Services at IDL Worldwide, leading their global growth strategy and client services organization. He helps clients develop innovative brand marketing campaigns, pulling on 20+ years in the industry to drive forward the field of consumer experience.
The 4-Part Evolution of ‘Retail’

Fifteen years ago, when Nike launched a shoe, every retailer received the same kit that included an end-cap, a pedestal, and a banner to market the shoe. Today, a shoe release is augmented by pre-seeded influencer kits, hyperlocal and immersive in-store experiences, and pop-up events that target social celebrities and fans. This example begs the…

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