Peter Barry

Peter Barry

Peter Barry is the vice president of addressability at PubMatic, has nearly 20 years of experience in digital advertising, He is responsible for PubMatic’s global addressability solutions business, as well as their commerce media offering. Peter has a successful track record in revenue growth, managing large accounts across enterprise verticals and building partnerships. He joined PubMatic in 2016 and spent several years leading PubMatic’s Australia & New Zealand business to be one of the top SSP providers in the region; working with all major publishers, broadcasters and buyers.

May 22, 2023 How Retail Media Will Scale the Garden Walls

Retail media represents a red-hot growth category within the advertising landscape. eMarketer is expecting U.S. retail media spending to top $45 billion this year. In terms of the impact of retail media networks (RMNs) and the evolution of the business models that drive them, we’re just getting started. Ultimately, we’re going to see a major…