Pete Barker

Pete Barker

Pete Barker is director of product at Appriss Retail and has a long history in loss prevention and ecommerce. Barker spent nearly 12 years at Dick’s Sporting Goods, standing up the Digital Loss Prevention department at the retailer. He is very active with the Merchant Risk Council (MRC), holding a position of Fraud Community Committee Member since 2019, and has experience working for various loss prevention technology providers.

January 7, 2025 Generate Many Happy Returns: How One Bad Return Experience Can Hurt Retailers

The experience a shopper has returning a product online or in-store can have a dramatic impact on loyalty. One bad experience can force a consumer to sever a relationship with a retailer, while a positive experience can motivate a consumer to buy more goods. New data supports the impact of returns on loyalty, showing that…