Part two of this series examines what impact social media will have on retail going forward. In particular, opportunities to bridge online and offline customer experiences in order to seamlessly integrate multiple touchpoints and selling channels are identified.
Pehr Luedtke
Social commerce has shifted into high gear. E-commerce continues to grow at increasingly rapid rates and experts predict that online sales could grow to as much as 30 percent of total retail sales over the next few decades.
