Paul Sobota

Paul Sobota
The Direct/Retail Balancing Act

Inventory flexibility is the best way to maximize sales in today’s economy. But many challenges prevent marketers with both direct fulfillment centers and retail stores from maximizing the inventory they have. E-commerce, catalog and retail have different planning methods and accuracy issues. It’s one thing to get the size distribution right for a region and store, but it’s another to plan for the way colors sell.

Scrutinize Your Multichannel Software Contracts

It’s amazing how many companies don’t look very closely at software license agreements. These are legal documents, and without close review of payment terms, deliverables, schedules, termination options and other key details, you could be putting your company at risk of losing thousands of dollars. To protect yourself and your company’s interests, don’t rush into signing an agreement just because the vendor is giving you a soon-to-expire discount. Getting to a fair agreement for both parties takes time, negotiation and a careful review of any contract. (A quick disclaimer: The focus of this article is to alert you of some of the items you’ll