Paul Prendergast

Paul Prendergast

Paul Prendergast is the lead for Accenture’s Management Consulting Practice for the Products Industry.

5 Ways CFOs Can Drive Consumer Relevance at Scale

As “relevance” increasingly becomes the core competitive battleground for consumer brands, companies are being challenged to create products, services and experiences that meet customers’ individual needs at just the right moment. That’s changing the rules of the game, and overturning decades of conventional industry wisdom. The key change? The balance of power between brands and…