Paul Nowak

Like everything in our world of rapidly changing technology, packaging design has had to continually evolve to fit a new landscape. Retail, e-commerce and "click and collect" have forced packaging designers to consider new elements in the design phase that allow packaging to serve a growing list of functions. One element that continues to become…

Every year, billions of dollars and countless hours are spent by retailers, brand owners, and packaging professionals ensuring that customers have a positive experience with their brand. What happens to the customer experience when they can’t find the product they want due to theft? Nothing good. Theft is far more than a retailer issue —…

Packaging producers often have a unique view into the world of sustainable packaging, serving as a conduit offering expertise between stakeholders in customer meetings around retail presence, brand image, form function, fulfillment and supply chain. It’s very typical for customers to spend a lot of time in these sessions discussing how to message sustainability on…

Fact: Marketing professionals, from brand managers to chief marketing officers, are being challenged by retailers to optimize the way they inhabit brick-and-mortar store space by demonstrating new ways of capturing consumer interest and demonstrating this through increased sales. The disruption of e-commerce on retailers and CPGs alike has forced everyone to look differently at how…

’Tis the season of limited-time offers. As holiday shopping escalates, it's hard to escape all of the limited-time offers (LTOs), which fill our inboxes, mobile apps and brick-and-mortar retail spaces. Consumer product groups have long used LTOs as a way to introduce new consumers to their products and bump sales at key times in the…

For many years, cans of beverages were sold in cardboard packaging designed to be easy to carry. However, it wasn’t until relatively recently that this packaging took on a second purpose by serving as its own organizational container for inside the refrigerator. The fridge-friendly shape, angled perforated tear and gravity feed for cans to roll…

We used to walk down the long aisle in a large retail store choosing what to buy based on our interaction with the shape, color and messages of packaging. In this old, pre-digital world, this was one of the only ways consumers made shopping choices. In today’s world, however, even the traditional in-person shopping experience…

Today, brands and products have less time than ever to prove their relevance. Retailers have compressed the window for products to prove themselves and will trade out shelf space quickly based on new product launches that might sell better. The shopping experience has been disrupted as never before by technology. Packaging has always been an…