Paul Duffy

Paul Duffy

Paul Duffy is president of NexTech AR, a leader in web based augmented reality for e-commerce with technology ranging from from simple 3D Images to hologram technology.

Conversational Commerce: Closing the Loop on Creating the In-Store Experience Online

Conversational commerce is the latest trend taking the retail industry by storm. By leveraging human brand specialists, artificial intelligence (AI) chatbots and augmented reality (AR), conversational commerce delivers a more simplified and personalized shopping experience for consumers on participating retailers’ online stores and social media platforms. This model provides consumers with a seamless, on-demand shopping interface…