ExOfficio, a technical outerwear retailer, demonstrates in this email how it can help customers keep cool and comfortable.
Paul Bobnak
NYDJ, a women’s fashion brand, uses a direct mail piece to promote a perfect fit, and much more.
PlanetGear, an online women’s apparel retailer, constantly runs flash sales at up to 70% off list price.
Framebridge, a national custom picture framing service, puts the customer at the center of this direct mail campaign.
An email from online hair color startup Madison Reed promotes a celebrity appearance on QVC.
La-Z-Boy, the national furniture retailer, introduces a new fabric by issuing a challenge to customers in this direct mail package.
Retailer Bear Mattress provides a hassle free experience. It is one of several startups that have disrupted the mattress industry.
Office workspace company HON used a direct mail brochure to provide some thought leadership to its dealers.
For home improvement retailer Home Depot, content delivered by email is an important driver of both online and offiline traffic.
Rally House, a sports apparel retailer, used a Father’s Day email to evoke the glory days of some sports fans.
Betabrand, an online apparel retailer and crowdfunding platform, gives the fashion-forward several options and a voice for expanding th
Reebok’s email takes note of a special day by offering a big discount to people who are passionate about their sport.
An email from Parachute, a home essentials retailer, teases content from its blog to help build its brand.
Uniqlo, a leading apparel retailer, uses a direct mail catalog as part of its strategy to differentiate itself in a crowded marketplace. In the catalog, Uniqlo emphasizes that comfort — i.e., how to make a customer physically feel better — can be as important a benefit as style, value or quality in brand positioning.
Stitch Fix, an online clothing subscription box service, sent an email just in time for the upcoming season.
