Patrick McCullough

Patrick McCullough

Patrick McCullough is the client strategy director at Hallmark Business Connections, a subsidiary of Hallmark that helps businesses build and strengthen relationships with their customers and employees. He is passionate about helping businesses transform and has worked with companies of all sizes as they look to evolve their strategies in order to match the demands of the customer in the 21st century.

July 16, 2019 Why Petco’s Genuine Connections Make for Brilliant Marketing

Would you appeal to more consumers if you eliminated a large portion of your inventory? That’s exactly what Petco is doing. Petco announced that as of May 1, 2019, it will be the first major pet food retailer to sell only pet food without artificial ingredients. This bold move puts Petco’s brand ethos at the forefront and appeals…

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