Patrick Jacobs

Patrick Jacobs

Patrick Jacobs is Co-Founder and Head of Business Development at Immerss, an experiential eCommerce platform that enables online shoppers to connect with a brand’s in-store sales associates via live, shoppable video.

Live Commerce Has Arrived. Will Retailers Finally Embrace it?

For the last few years, live commerce has been steadfastly developing and evolving. Undaunted by early rejection from most retailers and seeing its popularity soar overseas, live commerce has persisted as it waited for its coming out party. That moment appears to have arrived. COVID-19 by any measure has shaken us to the core. However,…