Parry Malm

Parry Malm

Parry is a well-known digital marketing dude. He has worked with countless brands and media outlets to help them optimize their online results, and is one of the world’s leading experts on email marketing (which he blogs about here sometimes.) He started his career coding middleware for CRM software, then sent out millions of emails for global brands, before running the strategy department for an ESP. He holds a BBA (1st) in Marketing & Statistics and can probably beat you in an Excel-off. On weekends, he helps wayward youths see the error of their ways through the magic of interpretive dance.

May 24, 2023 What Marketers Get Wrong About Personalization

Don't believe the hype. Personalization isn't the Holy Grail of marketing. Not every marketing message needs to be — or should be — personalized. There are some compelling and specific use cases for personalization, such as when someone uploads a product to the shopping cart and doesn't follow through with a purchase. The Bayard Institute reports…

September 29, 2020 How eBay Used AI-Powered Copywriting to Boost Email Marketing Performance by 700,000+ Opens Per Campaign

eBay is one of the most recognized and respected brands in the e-commerce space. With over 170 million active users worldwide as of April 2020, eBay’s global consumer reach has grown by leaps and bounds over the past decade as online shopping has become a larger part of life for the modern consumer. The question…

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