Opinder Sardana

Opinder Sardana
Using Analytics to Reimagine the ‘5 P's’ in Retail

The use of data analytics across customer touchpoints and retail channels provides an opportunity for data scientists to revisit the “five P's” of marketing — place, people, product, price and promotion — and deliver a seamless shopping experience. New generation data analytics enable retailers to calibrate an optimal mix of the five P's and transform…