Olivia Savage

Olivia Savage

Olivia is a passionate full-stack marketer and influencer marketing expert at impact.com. Her passion is helping both brands and content creators generate beneficial, productive partnerships and to explore how SaaS technology can better meet their complex, evolving needs. She received a Master’s in Digital Journalism and Design from USF St. Petersburg and has been with impact.com since July 2022.

December 11, 2024 Authentic Partnerships Will Help Brands Reach Gen Z This Holiday Season

Finding the perfect gift is always tough, but it seems to be hardest for Gen Z who, according to new research, require more touchpoints than any other generation before deciding to make a purchase. They are likely to conduct heavy research before buying a product and social media content is a primary source for reviews. In…