Ola Sars

Ola Sars

Ola Sars is a Stockholm based serial entrepreneur active in the music-tech space. He is the CEO, Founder & Chairman of Soundtrack Your Brand, the world’s fastest growing music platform for businesses. Ola founded Soundtrack Your Brand as a joint effort with Spotify to help businesses strengthen relationships with customers through the power of music. By combining expert curation and world-class technology, Soundtrack Your Brand provides an all-in-one solution for streaming music that’s properly licensed for restaurants, retail stores, hotels and other commercial settings. Soundtrack Your Brand’s clients include iconic brands such as Lululemon, Uniqlo, Joe & The Juice, Aesop and Tag Heuer, to name a few.  

  

Before Soundtrack Your Brand, Ola co-founded Spotify Business, a stand-alone effort to expand Spotify’s reach into B2B-streaming. Ola pivoted Spotify Business into Soundtrack Your Brand in 2018 as a fully independent brand and business. Prior to co-founding Spotify Business, Ola was the co-founder and COO of Beats Music, acquired by Apple and transformed into Apple Music. Through his multiple start-ups in the music-space, Ola has focused on unlocking that intrinsic value first in B2C and now in B2B.   

 

Build Customer Loyalty Through Music

In a post-pandemic world, there's a real opportunity for brick-and-mortar businesses to leverage sensory modalities — especially visual, tactile and auditory — to create a unique experience for their brand. Many of the nation’s largest retailers are transforming their stores from places where consumers simply transact into multisensory experiences to increase brand affinity and loyalty. Music is…