Forget crystal balls. The future of e-commerce isn't about guesswork, it's about prediction. Predictive artificial intelligence is empowering e-commerce brands to not just keep up with trends, but to anticipate them, creating hyperpersonalized shopping experiences and streamlining operations like never before. Imagine knowing what your customers want before they even know it themselves. That's the…
Ohad Greenshpan
It’s a fact of life: When you’re selling online, the platforms that send traffic your way can make or break your business. Therefore, you should always keep an eye out for any changes that can impact user behavior. In recent months, two of the biggest platforms around — Google and Microsoft — have integrated coupons,…
For technical leaders in e-commerce, it's all about the money. More so than in almost any industry, software development decisions in e-commerce need to be justified from a revenue perspective. With many companies implementing hiring freezes, and as budgets tighten ahead of an "e-commerce winter," allocating limited technical resources is more important than ever. From…
Artificial intelligence (AI) can help e-commerce brands and retailers deliver valuable customer experiences across online channels. Implementing AI may seem like a daunting task due to its underlying complexity and various applications, yet nothing could be further from the truth. With the proliferation and increasing adoption of AI across the retail industry, there are now…
One of the surefire ways to annoy your website visitors is to expose them to an aggressive barrage of pop-ups and banner ads. This is especially true for e-commerce sites, where any unwanted disruption to your carefully planned online journey frustrates shoppers and leads to lost conversions. Google recently introduced ad blocking in its Chrome…
