Nolan Lowry

Nolan Lowry

Nolan Lowry, Director, Consumer Research, 84.51°
As Director of Consumer Research, Nolan Lowry is responsible for leading a team that identifies opportunities and creates research solutions, enhancements and components that bring measurable value to the business while ensuring the team’s skills meet the needs of the business and follow good research practices.

Nolan boasts a decade of experience in research, half of which he’s spent at 84.51°. He recently returned to the company after spending two years working abroad in Switzerland. He began his career as a Decision Sciences Analyst at Burke, Inc.

He has an MBA from Thomas More University and a Bachelor of Science in Economics from University of Kentucky.

January 8, 2025 Virtual In-Store Testing: Bridging the Gap Between Concept and Reality

Despite the rise of e-commerce, in-store shopping remains a vital part of the retail landscape. An analysis of omnichannel shoppers at Kroger stores shows this cohort still makes 83 percent of their visits in-store. Additionally, approximately 75 percent of omnichannel shoppers claim that they prefer to head to a store to purchase fresh produce, bakery…