Niki Hall

Niki Hall

Niki Hall is CMO of Selligent Marketing Cloud, overseeing its global go-to-market strategy. Over the course of her 20+ year marketing career, Hall has specialized in global growth and operational efficiencies for some of tech’s largest companies, including Cisco Systems, Polycom, and Five9, where as the VP of Marketing she successfully positioned the company as a digital enterprise cloud leader. Her primary focus currently is driving demand generation; managing product, client, partner and field marketing and communications; and spearheading Selligent’s global brand initiatives. When she is not working, Hall can be found at SoulCycle or spending time with her family, mostly at soccer games, baseball games or dance conventions.

Doing Right by the Customer: Build Trust to Deliver Unparalleled Experiences

Consumer trust in brands has continued to decline in recent years, and much of that can be linked to the seemingly endless examples of companies mishandling personal data. No organization has been immune: financial institutions, social media networks, and technology giants have all experienced the fallout associated with improperly or unsuccessfully protecting their customers’ personal…