Nicole Silver

Nicole Silver

Nicole Silver is the Vice President of Marketing at Button, the mobile commerce platform that maximizes the value of every tap. Prior to joining Button, Nicole led marketing at Moat, where she established the marketing function, built the marketing team, and launched global marketing programs leading up to Moat’s acquisition by Oracle in 2017. Previously, Nicole led Demand Generation at Operative, and she is passionate about building B2B brands.
3 Mobile Shopping Trends for Retailers in 2019

Recently I was in the cereal aisle of my local Whole Foods. I looked up and noticed that everyone around me was grocery shopping for Amazon Fresh and Instacart customers — i.e., shoppers who had placed their orders digitally rather than visiting the store themselves. We've all personally experienced how digital transformation is bridging the…