Nicola Smith

Nicola Smith

Nicola Smith is CEO at REBEL & REASON. REBEL & REASON partners with companies and organizations in every vertical to use creative problem solving and curiosity to develop engaging and authentic brands, marketing campaigns, and corporate cultures that are ready to face and change the future.

April 23, 2020 Breaking the Rules: How Brave Brands Are Adapting in a Time of Crisis

What does it take for a retail brand to survive during a global pandemic that's disrupting supply chains and manufacturing capabilities, changing consumer behavior, and impacting employee productivity? In the age of COVID-19 it takes brave brands that are willing to strategically break the rules and conventions of the industry, experiment with new ideas, play…

Older »