Nick Jordan

Nick Jordan

Nick Jordan is founder and CEO of Narrative.io, the enterprise data streaming platform company. Nick founded Narrative in 2016 after spending nearly a decade in data-related product management roles including Yahoo!, Demdex (acquired by Adobe), and Tapad (acquired by Telenor). The author can be contacted on LinkedIn. 
Changing the Narrative: Setting the Stage for Retail Recovery, Part 2

In part one of this article, I examined the challenges that the retail sector has faced since the beginning of the pandemic, and its inability to rely on traditional historic consumer data when it comes to meeting consumer needs. Artificial intelligence (AI) and machine learning, however, could be the key to providing retailers with the…

Changing the Narrative: Setting the Stage for Retail Recovery, Part I

At the start of 2020, the biggest challenges for the retail industry were issues such as market saturation, finding new ways for old and aging brands to stay relevant, and the impact of new technologies and innovations. No one anticipated the greatest challenge of 2020 — and beyond — would be a pandemic that shut…

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