Nick East

Nick East

Nick East is the co-founder and CEO of Zynstra, an intelligent infrastructure that is transforming edge computing for retailers.

The Journey Towards In-Store Digital Transformation

There has been a significant shift in what consumers expect from their in-store experiences. Retailers are working harder than ever to deliver a seamless shopping journey for their customers to cater to this change and come out as a winner in a competitive landscape. Only those that transform their stores for innovation will continue to…

2019 Retail Forecast: The Expansion of Brick-and-Mortar and Flexible Checkout Options

2018 was a whirlwind year for retailers across the globe. We saw e-commerce retail disruptors like Amazon.com continue to make headway into physical retail, while several other retailers such as Toys"R"Us shuttered their doors after decades of providing unique products to shoppers. What’s more, in the latter part of 2018, we continued to see retailers…

How Retailers Can Keep Up With Amazon

When we look back in 10 years time, it’s clear that 2018 will be seen as a pivotal year for retail, and especially for the convenience sector. Amazon.com's pincer movement strategy of buying Whole Foods and launching Amazon Go has the potential to fundamentally change the industry. It sets the two retail imperatives as customer…

Edge Technology: The Beating Heart of the Store of the Future

The soaring popularity of online-based retail among consumers cannot be denied, but physical retail will continue to represent the majority of sales. In fact, recent research found that physical retail will still account for 80 percent of sales globally by 2025 — an indicator that consumers still see huge value in visiting brick-and-mortar stores. However,…

Changing Tech Attitudes in the Convenience Store

Today’s convenience store market is one that’s evolving quickly and looks very different to just a few years ago. More and more stores are elevating themselves and their product lines from the traditional Gas-N-Sip to a more comprehensive offering that adds value to customers and revenue to the bottom line. The main challenge in fulfilling…