Netta Kivilis

Promotions, discounts, sales, promo codes ... no matter what you call them, promotions are considered by many retail marketers a necessary evil. They drive customer engagement and purchases, but hurt the bottom line. They get customers excited, but might hurt your brand image. Crocs, an omnichannel retailer of casual shoes for men, women and children, uses…

Custora recently analyzed data from some of the fastest­-growing online fashion, accessories and lifestyle retailers in North America ­­ — brands such as Bonobos, Crocs, Trunk Club and The Tie Bar. Our goal was to understand what makes these high-performance online retailers different than everyone else across customer acquisition and retention, resulting in a growth…