Neha Singh

Neha Singh

Neha Singh is the CEO and founder of Obsess, a company which creates virtual stores for top brands.

How Brands Can Capture Consumers in the Metaverse

Following Facebook, Inc.’s name change to Meta Platforms, Inc. and Microsoft’s acquisition of video game holding company Activision Blizzard, the metaverse — i.e., the 3D virtual universe users navigate with individualized avatars to play games, socialize, learn, and attend events — undoubtedly poses huge opportunities for businesses. But what does this connected world mean for…