For retailers today, getting e-commerce search right is a big deal — one that’s directly tied to revenue. I recently spoke with an executive at a home improvement company who drove this point home. Search had been a point of frustration for its shoppers: They would search for a term like “painter’s tape” but wouldn’t…
Nate Roy
The state of e-commerce search: If you asked about it a year ago, the consensus was that it’s pretty stale. Looking for an item? You’d need to keep it brief when typing in the search bar (no complete sentences, just a handful of keywords — adopting a form of “caveperson speak” ), hit “enter,” and…
