Nate Roy

Nate Roy

Nate Roy is strategic director of e-commerce innovation at Constructor, a leader in ecommerce search and product discovery. He is passionate about helping retailers build seamless, interconnected customer journeys that deliver value at every stage.

Survey Says: Shoppers Interested in GenAI for Better Product Discovery

The state of e-commerce search: If you asked about it a year ago, the consensus was that it’s pretty stale. Looking for an item? You’d need to keep it brief when typing in the search bar (no complete sentences, just a handful of keywords — adopting a form of “caveperson speak” ), hit “enter,” and…