Coming out soon in Marketing Science is a paper by researchers at the Kellogg School of Management at Northwestern University titled, Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets. In an exclusive interview with lead researcher Ayelet Israeli (now professor of business administration in the Harvard School of Business), Upstream Commerce learned that violations…
Naomi Shapiro
By now the retail tango is becoming more familiar and haunting: burgeoning technology; greater transparency; changing competitive arenas; increased competition; multiconnected consumers; among other things. Most important, it seems, is the consumer — i.e., giving the consumer what they want, when they want it, how they want it, and where they want it. To do…
