Nanette George

Nanette George
Beyond the Hype: AI and the Future of Commerce Marketing

Artificial intelligence (AI) is a hot topic in commerce marketing and may be the fastest-growing technology trend today. Experts predict it will soon have a huge impact on our daily lives, our interactions with one another and the global economy. Gartner research estimates that AI bots will power 85 percent of customer service interactions by…

Out of the Ring: How Retailers Can Make Amazon a Frenemy

If you’re a boxing fan, watching Wal-Mart and Amazon.com trade punches over shipping in the last several weeks has been interesting. To smaller retailers, both giants appear to have every advantage. They might even find it refreshing to see them duke it out for a change, considering the vast majority of retailers feel like both…