When it comes to reaching Chinese consumers online, global e-tailers have a real challenge on their hands: navigate the complexities of hosting their content within the country's borders or gamble on the web experience by hosting their cloud infrastructure elsewhere in the region. Either way, getting digital marketing messages to this coveted audience can be quite an undertaking. Compound this job with the move toward new and evolving cloud technologies, and it can become downright overwhelming.
Mark Smith
To create effective marketing campaigns in today’s multichannel world, retailers must be able to integrate consumer interactions within disparate marketing channels to ensure the best possible experience wherever and whenever the dialogue takes place.
