Mor Pesso Eblagon

Mor Pesso Eblagon

Mor Pesso Eblagon has held numerous roles in the marketing and advertising industry over the past 17 years. Starting in 2004, they were an Account Manager at Dahaf Advertising. Mor then went on to work as an Account Manager at BBDO | GITAM in 2006. From 2011 to 2016, they were a Group Account Director and Account Supervisor at Grey Tel Aviv, where they managed a team of four account managers and was responsible for all aspects between the clients and the agency. In 2016, they became the VP of Marketing & Strategy at Delta Galil Industries. In 2019, they were appointed CMO at CASTRO. Most recently, they began their role as CMO at Karma in 2021, where they are aiming to build the coolest brand with a team of winners and become the most interesting address for employees.

Mor Pesso Eblagon studied Communications and Mass Media at UNIP (New York University of Prague) from 2000 to 2004, and is currently studying Communication and Mass Media at the University of New York in Prague.

Authenticity Matters: Engaging Gen Z With Live Reaction Campaigns

The ripping sound of opening packages played a bigger role than anyone expected in creating today’s creator economy. Eagerly watching YouTubers removing new products from their packaging were among the first successful binge-worthy online productions. With new social media channels and more and more influencers competing for viewers and likes, unboxing needed a makeover. Authentic…