Miya Knights

Miya Knights

Miya Knights is Head of Industry Insight at Eagle Eye, a leading SaaS technology company that enables businesses to create real-time connections with their customers through digital and mobile promotion solutions.

With nearly 20 years’ experience as a journalist, editor and research director specializing in enterprise technology use in retail, she has spent this time reporting on the demands and challenges faced by retailers and which technologies can best support their needs in addressing ever-more complex consumer expectations and behaviors. She also has comprehensive knowledge and understanding of vendor market trends. Prior to joining Eagle Eye, she was Global Technology Research Director at Planet Retail, and a Senior Research Analyst with IDC Retail Insights. She also co-authored Amazon: How the World’s Most Relentless Retailer Will Continue to Revolutionize Commerce with Natalie Berg. The book, published by KoganPage, discusses Amazon’s disruptive retail strategies and the lessons that can be applied to retailers globally.

The New Rules of Retail Marketing in 2020

Two conflicting sentiments — hope and trepidation — are the driving force behind many U.S. retailers’ marketing plans for this year. U.S. retail sales rose 3.4 percent during the 2019 holiday season. The online sales for apparel, jewelry, and department stores all saw year-over-year increases. In 2020, retailers hope for growth rests on their ability to…