Mitesh Lakhani

Mitesh Lakhani

Mitesh Lakhani, Senior Manager, Solutions Consulting at Adverity
Mitesh is a Senior Manager in the Solutions Consulting department at Adverity. He leads part of a rapidly growing team that ensures platform users are able to maximise their data insights to make the right predictions. He has vast experience within the agency world, having worked at iProspect, MEC, which then later merged into Wavemaker. He truly understands the pain points of both brands and agencies alike giving him the perfect foundations to help clients in navigating their data journey with Adverity.

June 3, 2024 Let’s Face it, Third-Party Cookies Were Always Problematic — Now We Need a Data Detox

Getting caught up in cookie chaos isn’t doing retail brands any good. Marketers distracted by the directional shifts of deprecation progress — including Google’s latest delay — are once again forgetting what this change is about. Data signal loss is arguably a problem that the marketing space brought on itself. Created to help early web…