With pressure to optimize sales in the wake of the pandemic, retail marketers are looking to real-time customer, commerce and market data to accommodate changing buying behaviors and capitalize on growth opportunities. A recent study collected insights from leading retail brands to determine how well they gather, integrate and leverage data to personalize marketing and…
Mike Stone
For decades, Americans headed to malls to take care of all of their back-to-school (BTS) shopping needs. And many still do — 56 percent of consumers rely on department stores to buy school clothes and supplies during this nearly $53 billion season. However, in this BTS season and in the years to come, retailers need to focus…
