This year, Starbucks and Dunkin’ wasted no time in launching their most coveted fall flavors with their earliest debuts ever. While introducing fall flavors in the midst of summer, like these two did, may seem premature, these brands know what their customers want, and they're ready to deliver. According to Nielsen, in the past year…
Mike Small
Expectations of retailers’ customer experience (CX) are higher than ever. Consider, 75 percent of consumers say they would stop shopping with a brand following a bad experience. Walmart is long considered an innovator regarding in-store CX, and its latest activations include everything from Pickup Towers and autonomous floor cleaning robots to the launch of the DotCom…
Good customer service is a core driver of retention, as 75 percent of consumers would stop doing business with a brand if they had a bad experience or received poor customer support. According to a recent Gartner report, on average, 18 percent of total marketing budgets is spent on customer experience (CX) initiatives, and CX,…