Mike Punsky

For online retailers, the holiday season can make up 40 percent of their annual revenue. Don't let anything prevent you from getting in on the act. Consumers continue to shift more of their wallet share online during the holidays, increasing traffic year over year. Even if you're not selling directly online, traffic to your site may increase because people are searching more during this busy time. Website performance is always important, but especially important — and challenging — during the holiday season.