Mike Lamb

Mike Lamb

Mike Lamb, Asset Protection Industry Leader and LiveView Technologies (LVT) Consultant 
Michael Lamb has over 43 years of experience in the asset protection/loss prevention industry. Mr. Lamb serves in an advisory capacity for LVT. As a longtime customer during his successful career, today he provides insights and career experiences to assist LVT in their journey to provide a safer and more secure environment for customers. He also served as the Vice President of Asset Protection & Safety for the Kroger family of companies based in Cincinnati, OH, until February 2024 at which point he retired from retailing. While at Kroger, Mr. Lamb oversaw the strategic and tactical direction related to the shrinkage, waste control, threat management, and safety across the Kroger enterprise, consisting of approximately 2800 store locations. Prior to his position at Kroger, he served as the Vice President of Asset Protection & Safety for Walmart U.S. from January 2013 until April 2017. Additionally, Mr. Lamb served as Vice President of Asset Protection, Regulatory Compliance and Safety for The Home Depot from September 2007 through March 2012. Through his leadership, these organizations achieved best in class shrink and safety results.

Mr. Lamb also serves on the Loss Prevention Research Council Board of Directors, RILA’s Asset Protection Leaders Council, the Editorial Board for Loss Prevention Magazine, the Executive Committee Member of The Loss Prevention Foundation, the advisory council for APEX, and on the Advisory Committee of NASP.

Unlocking Sales: Modern Security Strategies for Optimal CX

As retailers face a troubling increase in theft and violent organized retail crime, many have responded by locking products up. While the intent is understandable — and there's no alternative in some markets or for specific product types — the impact on the customer experience (CX) can arguably result in fewer sales and risk of…